Create a Datafree Vertical Video Ad

Vertical ads can be shot from scratch or edited from your existing video material. This can be done by your own production teams or one of our preferred suppliers.

Datafree Video Ads are most effective when they are single-minded and simple. The key message and brand should be introduced right up front, through a combination of titles and voice-overs with call to actions working best at the 3-5 second mark.

Video Ad Specification

  • Format: Full-screen vertical ad, 9:16 aspect ratio
  • Recommended Resolution: 1080 x 1920
  • Minimum Resolution: 600 x 1067
  • File type: mp4
  • Max. video size: 1.5 MB
  • Length: 6 to 10 seconds
  • H.264 encoded
  • Acceptable creatives:
  • Live, motion graphic, or stop motion video
  • Cinemagraph
  • Slideshow
  • Gif-like
  • Still image

Additional Notes:

  • To prevent overlap with the following elements, avoid placement of logos or other graphic elements within 150px of the top and bottom of creative;
  • The “Datafree” logo is added and appears on the top left corner of the video ad;
  • A call-to-action is applied by Datafree to the bottom centre of creative for ads with a slide-up call to action.


  • Fullscreen and vertically formatted.
  • Features visual branding (i.e. logo or product placement with brand logo visible).
  • Approved for viewing by a 15+ audience.


  • Letterboxing (i.e. plain coloured rectangle boxes without graphics, animation or text located on the top and bottom of creative) for the majority of the ad and/or majority of the screen.
  • Directional graphics that encourage swipe-up with attachments (i.e. arrows, carets, etc.)
  • Featuring a text graphic message to, “Swipe Up,” “Screenshot” or “Share” (voiceover call to action is permitted).

Webview Specifications (swipe up pages)


  • Provided destination URL must work in mobile Chrome.
  • Destination URL must successfully pass.
  • Total initial page load size cannot exceed 1 MB.
  • Vertically-orientated experiences.


  • Click-tags or auto-directing of destination URL to another domain.
  • URLs with auto-playing audio.
  • URLs that automatically ask for native device permissions (i.e. location), or access the phone’s native functionality (i.e. the camera, photo gallery, or microphone).
  • URLs that require users to log into social platforms.
  • URLs that automatically redirect to the Google Play App Store or specific apps.
  • URLs that obscure content of the page to promote app installation.
  • Third-party advertising interstitials or popups.
  • Modifications to URL content during the course of a campaign.
  • Prompting swiping behaviour within the web experience.
  • Trapping swipe interactions on the website that prevent the user from exiting the ad.
  • URLs cannot automatically redirect to another URL that will be modified during the course of the campaign without being reviewed by Datafree.